Just as Detroit and Saline are both Michigan cities but otherwise vastly different in terms of challenges, structure, and economic scale, so, too, would it be grossly incorrect to cast Pittsfield Township as =any= Michigan Township. Second, the competitive environment is increasingly such that the risk of doing nothing today, even if that’s what always been done, fails to recognize that alternative options are more and more aggressively pitching themselves now. The first was that attraction, be that visitors coming in for discrete events or more permanent corporate builds, are only so elastic beyond an effectively fixed pie and bringing them in today is always better than tomorrow. ĭuring a session on tourism campaigns moderated by Chad Wiebesick of Desination Ann Arbor, two clear arguments were proffered. Identify (unique) advantages of your destination and strongly, consistently communicate them to the widest relevant audiences practical. Ī major emphasis at the Pure Michigan Governor’s Conference on Tourism this year was on the need for assertive municipal branding. More particularly, they serve a very important purpose in distinguishing jurisdictions for all matters of laws and enforcement. On the surface, the word “sign” seems simple enough - especially when it comes to supporting motorists’ interest in navigating travel from here to there. Item 11.1 on the Supervisor portion of MaPittsfield Township Trustee meeting agenda read: “Approve the design and purchase of a Gateway Sign from Signs By Crannie, Dexter Block, and Teal Bird Designs, LLC, respectively, for a total cost not to exceed $27,000.00.” Sign along eastbound US-12 at State does more than note the crossing of boundary into Pittsfield Township.

Pittsfield township boundaries